NEWS
29 NovemberHow does Google describe your business?
Go to Google a put your business name in their search box. Are you happy with the results? That’s just for the first page-now do this on another page of your site-still satisfied with the results?What you are seeing is the Meta Description of your business. This is something you can and should control. You want to have a Meta Description for every page-so it accurately conveys your message. If you don’t put in this description-then Google will take a shot at it for you. Sometimes you get lucky.
Eric Enge over at Stone Temple blog did not have a Meta Description but when you put in a Google search for “seo temple” the Google snippet comes up with “This will soon be the most read web site in the SEO world.” Pretty cool that Google would put this snippet together. However, you may not be as lucky so if you have not done it-take the time to have a great and compelling Meta Description for every page of your website or blog!
Source: Steve Mertz